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Why are Apple Stores Some of the Most Profitable in the World?

Updated: Sep 19, 2023

Apple is known for its sleek and innovative products that captivate consumers across the globe. But what many people may not know is that Apple also employs specific techniques to entice consumers to spend more money. In this blog post, we will explore four techniques that Apple uses to increase consumer spending in store.

Learn more by watching the video and reading the blog post below:

Allowing Customers to Handle Their Products in Store

This technique is effective because it helps customers develop an emotional connection with the products. By physically touching and interacting with the products, customers can better envision themselves using the products in their daily lives. This emotional connection can lead to an increased likelihood of purchase.

Furthermore, allowing customers to handle products in-store is a strategic move because it helps to differentiate Apple from their competitors. Many of Apple's competitors, such as Amazon, do not have physical storefronts where customers can interact with their products in the same way.

Hiding Prices in Store

Apple is notorious for hiding prices in their stores. Instead of displaying prices next to their products, Apple lists the prices on small placards underneath the products. This technique is effective because it encourages customers to engage with the sales team. By not displaying the prices, customers are forced to ask for help from the sales team. This interaction creates an opportunity for the sales team to upsell the customer or recommend additional products that they may not have considered before.

Additionally, by not displaying the prices, Apple creates an illusion of exclusivity. Customers who are willing to spend money on Apple products may feel a sense of pride and accomplishment when they finally learn the price of the product they are interested in.

No Queuing

Apple's no queuing policy is a technique that sets them apart from other retailers. Instead of forcing customers to wait in long lines to make their purchases, Apple employs a team of sales associates who are equipped with mobile payment devices. This technique is effective because it reduces the amount of time that customers have to wait to make their purchases. This creates a sense of efficiency and convenience that can lead to increased customer satisfaction.

The no queuing policy helps to create a sense of urgency among customers. By removing the physical barriers that come with queuing, customers may feel like they need to make a purchase before they miss their chance.

Large Glass Storefronts

Apple's storefronts are designed to lure in potential customers with their large glass windows that showcase the latest and greatest products. This technique plays on the fear of missing out (FOMO), which is the idea that people want to be a part of something special or unique. Having large glass windows means that people passing by see everyone inside using Apple's products and by not going in they feel that they are missing out on something that others are experiencing.

Additionally, the design of their stores encourages window shopping, which can lead to impulse purchases. Customers who are just browsing may see something they like and feel compelled to buy it, even if they didn't plan on making a purchase when they walked in.

In conclusion, Apple employs several techniques to increase consumer spending. By using FOMO, allowing customers to handle products in-store, hiding prices, and implementing a no queuing policy, Apple creates a unique and enticing shopping experience that sets them apart from their competitors. These techniques are effective because they tap into basic human psychology and encourage customers to make purchases that they may not have otherwise considered.


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