In this video, we’re diving into the cultural and social factors businesses MUST get right when marketing globally. From cultural differences to differences in language and tastes we will be investigating what social and cultural factors a business needs to be mindful of when promoting their brand to a global audience. We will also look at a few mistakes that businesses have made along the way! ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/globalmarketing ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #marketing #globalmarketing

What is capacity utilisation? It’s all about how efficiently a business is using what it’s got—whether that’s machines, people, space, you name it. By the end of this video, you’ll know how to calculate it, why it matters if you’re using too much or too little, and what businesses can do to fix it. Let’s get into it. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/capacityutilisation ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businesscalculations #businessstudies

Have you ever walked into a store and ended up spending more than you planned? That’s no accident. Stores are using the power of psychology to influence your decisions through clever visual merchandising tactics designed to make you spend more and once you know how they’re manipulating you, you’ll never look at shopping the same way again! ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/psychologicalmerchandising ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #psychology #visualmerchandising

By the end of this video, you’ll know how to calculate income elasticity of demand (YED), what those numbers actually mean, and why businesses care about it. What is Income Elasticity of Demand? In simple terms, YED shows how the demand for a product changes when people’s incomes change. When you get a pay rise, you might treat yourself to new trainers, but you’re probably not thinking, “Ooh, I’ll buy more instant noodles!” YED helps businesses understand this behaviour. It asks: do people buy more, less, or the same amount of stuff when their income shifts? ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/yedincomeelasticityofdemand ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #alevel #income

Want to understand what absenteeism is, how to calculate it, and why it matters in business? This short 4-minute explainer video gives you a clear definition, a simple calculation walkthrough, and practical examples showing how absenteeism affects business performance. ► Become a FREE subscriber to Two Teachers: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Don’t forget to hit subscribe and turn on notifications so you never miss a new business video. ► Download the free student worksheet here: https://www.twoteachers.co.uk/absenteeism #businessmaths #absenteeism #businesscalculations #edexcelbusiness #aqabusiness #tlevelbusiness

Whether it’s creating goods you can hold or delivering services you can experience, it all comes down to one thing: running operations efficiently and effectively. In this video, we’re breaking down the purpose of business operations and how businesses succeed by either producing goods or providing services. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/businessoperations ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businessoperations #mcdonalds