The AIDA funnel is a model based on how brands can help consumers take action and can be applied to a variety of business circumstances. This video explains how Love Island takes views from watching the show to taking action and buying the products.

In this video, we’re diving into the cultural and social factors businesses MUST get right when marketing globally. From cultural differences to differences in language and tastes we will be investigating what social and cultural factors a business needs to be mindful of when promoting their brand to a global audience. We will also look at a few mistakes that businesses have made along the way! ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/globalmarketing ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #marketing #globalmarketing

What is capacity utilisation? It’s all about how efficiently a business is using what it’s got—whether that’s machines, people, space, you name it. By the end of this video, you’ll know how to calculate it, why it matters if you’re using too much or too little, and what businesses can do to fix it. Let’s get into it. ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/capacityutilisation ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #businesscalculations #businessstudies

Have you ever walked into a store and ended up spending more than you planned? That’s no accident. Stores are using the power of psychology to influence your decisions through clever visual merchandising tactics designed to make you spend more and once you know how they’re manipulating you, you’ll never look at shopping the same way again! ►Become a FREE SUBSCRIBER to TWO TEACHERS now: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 ►A free supporting activity worksheet is available to download on the following link: https://www.twoteachers.co.uk/psychologicalmerchandising ►Check out our website for lots of educational business resources https://www.twoteachers.co.uk #businesseducation #psychology #visualmerchandising