In Episode 3 of our podcast series 'Two Teachers Talk Business', we get a valuable insight into the world of property entrepreneur Adam Horton, who runs an estate agency business which is heavily focused on social media marketing.  SUBSCRIBE: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1 Adam Horton started in business at just 17 when he decided to leave school to pursue his passion for entrepreneurship and start an events company.  Amongst the highs, it wasn't to be a long term venture, but the knowledge he picked up along the way has led Adam to become the CEO and Founder of one of the fastest growing estate agencies (Hortons) where he now employs 32 people,  alongside investments in many other businesses. During the podcast he shares some of the key moments which shaped him as an individual and his advice for aspiring  entrepreneurs. Key topics discussed include: ✅The importance of social media marketing for business. ✅How reading just one book changed Adam's life forever. ✅What it's like to work and run a business in the property industry. ✅What it's really like to be an entrepreneur, not just the benefits. ✅Top tips for any young entrepreneurs wanting to start their own business. We hope you find Adam very insightful and his words very valuable. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers​​ Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz​​ #socialmediamarketing​​ #entrepreneur​​ #businesspodcast

Watch this video if you want to understand the impact having a reliable sales process has on a business. This video covers the 5 stages of the sales process and how having a well structured sales process can have a positive impact on your business and brand. Throughout the video each stage of the sales process is explained and then an example of that sales process is provided for Apple. Download the free supporting worksheet to help you apply your knowledge of the sales process by clicking the link below. https://www.twoteachers.co.uk/thesalesprocess If you are interested in business, then subscribe to our YouTube Channel for lots more Business content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers For more free resources visit our website: https://www.twoteachers.co.uk/ Follow us on the following socials to see even more Business content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #ALevelBusinessStudies #BTECBusiness

In episode 2 of our podcast series 'Two Teachers Talk Business', we get a valuable insight into the world of a digital marketing entrepreneur. Peter Watson started in business at just 16 and a decade later he now owns a successful digital marketing agency (Distract) amongst investments in many other businesses. During the podcast he shares some of the key moments which shaped him as an individual and his advice for aspiring marketeers and entrepreneurs. Key topics discussed include: ✅Why failure is a good thing for entrepreneurship and shouldn't be feared. ✅Trends in the world of traditional vs. digital marketing in 2021. ✅The importance of checking your ego, relieving control, and surrounding yourself with experts. ✅What it's really like to be an entrepreneur, not just the benefits. ✅Top tips for anyone wanting to launch a business or side hustle with little or no marketing budget. We hope you find Peter very insightful and his words very valuable. If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers​ Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz​ #marketing​ #entrepreneur​ #business

Watch this video if you want to understand Market Segmentation and how businesses such as Gymshark use the process to grow their brand, increase sales, and improve profitability. The video explains the concept of Market Segmentation using examples at Gymshark throughout, alongside the benefits and drawbacks of the process. A free supporting activity worksheet to allow you to apply your knowledge of Market Segmentation is available on the following link: https://www.twoteachers.co.uk/marketsegmentationresource If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers​ Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz​ #BusinessStudies​ #ALevelBusinessStudies​ #GCSEBusiness​

Watch this video if you want to understand the needs customers have when purchasing a product or service. This video covers why its important to understand the 4 common needs customers have and the importance of meeting these needs to a business. Throughout the video each customer need is explained and then an example of this customer need being met by Starbucks. Download the free supporting worksheet to help you apply your knowledge of customer needs by clicking the link below. https://www.twoteachers.co.uk/understandingcustomerneeds If you are interested in business, then subscribe to our YouTube Channel for lots more Business content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers Follow us on the following socials to see even more Business content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #ALevelBusinessStudies #BTECBusiness

Watch this video if you want to understand Elton Mayo's theory of motivation known as the Human Relations School of Thought, which was developed following the Hawthorne Experiment. The video explains what Elton Mayo's motivational theory is all about and how it was developed, alongside the advantages and disadvantages of the Human Relations School of Thought approach to management. A free supporting activity worksheet to allow you to apply your knowledge of Mayo's theory of motivation is available on the following link: https://www.twoteachers.co.uk/eltonmayoresourcepack// If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #ALevelBusinessStudies #BTECBusiness

This video explains Frederick Taylor's theory of scientific management and motivation. This theory is also known as Taylorism. In this video I’ll explain the key points of Taylor's theory, its advantages and disadvantages and the how the principals are still used today at McDonald’s. The scientific management theory is based on a couple of simple concepts: - the main motivator for employees is pay - Science can be used to increase efficiency and productivity - Workers should be given one task and should learn to master that task A free supporting activity worksheet to allow you to apply your knowledge of Taylors theory and is available by clicking the following link: https://www.twoteachers.co.uk/scientificmanagement Videos are uploaded weekly, so subscribe to our YouTube Channel for lots more Business Studies content: http://www.youtube.com/c/TwoTeachers For resources and more Business Studies content check out our website: www.twoteachers.co.uk Also follow us on the following socials for even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #ALevelBusinessStudies #BTECBusiness

Watch this video if you want to understand Maslow's Hierarchy of Needs and how the theory of motivation applies to the workplace using McDonald's as an example. The video explains what Maslow's Hierarchy of Needs is alongside the advantages and disadvantages of the model. During the video, each stage of the hierarchy is applied to McDonald's to help you understand how they attempt to motivate their employees. A free supporting activity worksheet to allow you to apply your knowledge of Maslow's Hierarchy of Needs is available on the following link: (https://www.twoteachers.co.uk/maslowshierarchyofneedsrd//) If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #ALevelBusinessStudies #BTECBusiness

Watch this video if you want to understand the Recruitment and Selection process and its importance within the Human Resource Management function of a business. The video explains the recruitment and selection process from start to finish, highlighting the importance and influence of attracting and hiring the right people for overall business success. The video also covers the difference between internal and external recruitment, whilst looking at the advantages and disadvantages of interviews and assessments. A free supporting activity worksheet to allow you to apply your knowledge of the recruitment and selection process is available on the following link: https://www.twoteachers.co.uk/recruitmentandselectionactivity If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers Follow us on the following socials to see even more Business Studies content: Instagram: https://www.instagram.com/twoteachersbusiness Facebook: https://www.facebook.com/TwoTeachersBusiness Twitter: https://twitter.com/TwoTeachersBiz #BusinessStudies #GCSEBusinessStudies #ALevelBusinessStudies