A simple guide to income elasticity of demand (YED) for Business students. Learn what YED means, how incomes affect demand, and explore real business examples with questions to build understanding.

Primark has been a major name on the UK high street for many years, but fast online retailers such as Shein and Temu are changing how young people shop. This blog explores why Shein is growing so quickly, why some shoppers still prefer Primark and the challenges Primark now faces. It also looks at how ethical concerns, convenience and changing habits are reshaping the fast fashion market. This is a useful case study for students learning about consumer behaviour, competition,

Absenteeism is one of those HR topics that often slips under the radar in Business lessons. But for real organisations, it has a huge impact on productivity, costs, morale, and the customer experience. A great example of this is E.ON UK, one of the country’s major energy suppliers, which faced a rise in staff absence and decided to tackle it strategically.

When Kim Kardashian announced she was launching a shapewear brand called Skims back in 2019, most people rolled their eyes. “Another celebrity brand?” It felt like a short-term side hustle, the kind of project that sells fast, fades fast, and ends up on clearance within a year.   Six years later, Skims is worth over $4 billion.

Walk down any UK high street and you’ll likely see them, the golden arches, the familiar smell of fries, and a queue of hungry customers....

Imagine opening Instagram and seeing this option: 👉  “Pay £3.99 a month to remove all ads.” That’s exactly what Meta, the company behind...

Imagine this, it’s 6:00 am at an Amazon fulfilment centre in the UK. The warehouse lights are already blazing, and hundreds of workers...

For over 200 years, WHSmith has been a familiar sight on the British high street. From school supplies to snacks and bestselling books,...

Topshop store closing down (Source: The Argus) Topshop is stepping back into physical retail but not in the way you might expect. After...

The Boston Matrix is a strategic tool used by businesses to analyse and categorise their product portfolios based on two key dimensions:...

Customer loyalty refers to customers who consistently choose a particular product or brand over its competitors. These customers form a...

Have you ever wondered why certain brands just stay with you, or why some videos seem to appear everywhere overnight? The answer often...

MrBeast, whose real name is Jimmy Donaldson, has not only amassed millions of subscribers.

In this blog post, we'll take a deep dive into the fascinating journey of Tesla

Starbucks has brewed up a robust email marketing strategy that keeps its loyal customer base engaged and craving more.

In the world of sportswear and sneakers, few brands hold as much cultural and financial sway as Nike's Air Jordan.

In this article, we will explore the remarkable journey of Jake Paul as he cashed in on the business of boxing.

IKEA stands as a global giant renowned for its affordability, style, and, notably, its innovative approach to visual merchandising.

Every year, like clockwork, the buzz surrounding McDonald's Monopoly promotion takes over.

McDonald's has achieved remarkable success over the years. What are the key ingredients in the secret sauce that make McDonald's successful