Apple started as a computer company, but today it sits at the centre of music, entertainment and even gaming. This case study explores how Apple’s ecosystem strategy has driven its growth and what business students can learn from it.

A simple doughnut advert reveals how marketing trends in business shape consumer behaviour. This blog explores reframing, product extension and strategy in action.

A visit to a Lush store quickly turns into a discussion about ethics. This blog explores how Lush built its brand around ethical values and why this positioning may allow the company to charge premium prices.

A visit to a Lush store reveals a simple but powerful marketing strategy. This article explores how bath bomb demonstrations, sensory marketing and experiential retail help the brand create memorable customer experiences and stand out on the high street.

When Crocs Were Definitely Not Cool When I was a teenager in the early to mid-2000s, Crocs were not fashionable. They were practical. They were comfortable. They were the shoes your mum and dad wore on holiday. There was absolutely no chance young people were choosing to wear them. Which is probably why Alex and I both stopped at the Crocs stand recently, not because we wanted to buy them, but because we found them funny. In our heads, the brand is still stuck in

When you walk into an Apple Store, it doesn’t feel like most other tech retailers. There are no flashing sale signs.No bold red discount stickers. No “LIMITED TIME OFFER” posters shouting at you from the windows. Instead, you get space. Light. Clean lines. Minimalism. It actually feels a bit like an art gallery (and I’ll admit, I haven’t exactly visited many to compare 😂).

There’s nothing quite like crouching down in a supermarket aisle to take a photo of yourself holding a meal deal all in the name of having something to discuss in the classroom. It might sound a bit daft. But stick with me. When I buy a meal deal, I don’t choose what I actually fancy eating. I choose what gives me the most value. I mainly drink water. Yet if there’s a drink in the fridge that costs £2.50 on its own, that’s the one going into my meal deal. Add a £3.40 wrap and

Is being an ethical consumer a privilege? A £2.50 Primark T-shirt raises important questions about ethics, affordability, and consumer choice.

Primark has been a major name on the UK high street for many years, but fast online retailers such as Shein and Temu are changing how young people shop. This blog explores why Shein is growing so quickly, why some shoppers still prefer Primark and the challenges Primark now faces. It also looks at how ethical concerns, convenience and changing habits are reshaping the fast fashion market. This is a useful case study for students learning about consumer behaviour, competition,

For over 200 years, WHSmith has been a familiar sight on the British high street. From school supplies to snacks and bestselling books,...

Topshop store closing down (Source: The Argus) Topshop is stepping back into physical retail but not in the way you might expect. After...