A simple doughnut advert reveals how marketing trends in business shape consumer behaviour. This blog explores reframing, product extension and strategy in action.

A visit to a Lush store quickly turns into a discussion about ethics. This blog explores how Lush built its brand around ethical values and why this positioning may allow the company to charge premium prices.

A visit to a Lush store reveals a simple but powerful marketing strategy. This article explores how bath bomb demonstrations, sensory marketing and experiential retail help the brand create memorable customer experiences and stand out on the high street.

When Crocs Were Definitely Not Cool When I was a teenager in the early to mid-2000s, Crocs were not fashionable. They were practical. They were comfortable. They were the shoes your mum and dad wore on holiday. There was absolutely no chance young people were choosing to wear them. Which is probably why Alex and I both stopped at the Crocs stand recently, not because we wanted to buy them, but because we found them funny. In our heads, the brand is still stuck in