Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Why global marketing is harder than it looks. A simple real-world Business explanation of how culture and society affect global marketing decisions.

Does Coke really taste better in a Coca-Cola glass? A real-world Business example exploring branding, psychology and consumer behaviour.

Is the McDonald’s Meal Deal Plus really good value, or just clever marketing? A simple real-world Business example for students and teachers.