Money, Merch, and More: How MrBeast Mastered the Art of Monetising YouTube Fame
MrBeast, whose real name is Jimmy Donaldson, has not only amassed millions of subscribers.
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Two Teachers
Oct 27, 20233 min
Starbucks' Winning Formula: Personalisation and Engagement in Email Marketing
Starbucks has brewed up a robust email marketing strategy that keeps its loyal customer base engaged and craving more.
1,107 views5 comments
Two Teachers
Oct 27, 20233 min
Air Jordan: A Billion-Dollar Brand That Changed Sneaker Culture Forever
In the world of sportswear and sneakers, few brands hold as much cultural and financial sway as Nike's Air Jordan.
3,883 views0 comments
Two Teachers
Oct 2, 20233 min
From YouTube Fame to Boxer: How Jake Paul Cashed in on the Business of Boxing
In this article, we will explore the remarkable journey of Jake Paul as he cashed in on the business of boxing.
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Two Teachers
Oct 2, 20232 min
IKEA's Visual Merchandising: Transforming Shopping into an Experience
IKEA stands as a global giant renowned for its affordability, style, and, notably, its innovative approach to visual merchandising.
2,010 views0 comments
Two Teachers
Oct 2, 20232 min
Monopoly Mania: The McDonald's Monopoly Marketing Phenomenon
Every year, like clockwork, the buzz surrounding McDonald's Monopoly promotion takes over.
3,235 views0 comments
Two Teachers
Oct 2, 20232 min
The Secret Sauce - Understanding McDonald's Three Success Ingredients
McDonald's has achieved remarkable success over the years. What are the key ingredients in the secret sauce that make McDonald's successful
5,021 views0 comments
Two Teachers
Jul 10, 20233 min
Understanding Cost-Plus Pricing: Balancing Costs and Profit
One such strategy, cost-plus pricing, offers a straightforward approach for businesses to determine their selling prices.
532 views1 comment
Two Teachers
Jul 3, 20233 min
Unlocking Growth Strategies: The Ansoff Matrix and Its Application to McDonald's
In the dynamic and fiercely competitive business landscape, companies constantly seek ways to expand their market presence and drive growth.
1,750 views0 comments
Two Teachers
Jul 3, 20232 min
Understanding SWOT Analysis: Leveraging Amazon's Success
In the dynamic world of business, staying ahead of the competition requires a thorough understanding of SWOT
2,394 views0 comments
Two Teachers
Jul 3, 20232 min
A Quick Guide to the Boston Matrix
The Boston matrix is a model that helps businesses analyse their product portfolio and can be used as a marketing tool or a general business
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Two Teachers
Jun 26, 20232 min
Understanding Market Share: A Key Metric for Business Success in the UK Supermarket Sector
Market share is a critical metric that provides valuable insights into a company's performance relative to its competitors.
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Two Teachers
Jun 21, 20233 min
Market Segmentation: A Key Strategy for Business Success | Learn from Gymshark
Market segmentation is an essential strategy used by businesses to identify their target market and gain a deep understanding of their...
3,985 views0 comments
Two Teachers
May 31, 20233 min
USP Wars: McDonald's VS Apple
When it comes to fast food, one name that immediately comes to mind is McDonald's. With its golden arches and iconic brand, McDonald's...
965 views0 comments
Two Teachers
May 25, 20233 min
How Nike uses Behavioural Segmentation to Create Personalised Marketing Campaigns
Have you ever wondered why certain brands seem to understand your preferences and needs so well? Well, one of the secrets behind...
2,801 views0 comments
Two Teachers
May 22, 20233 min
EasyJet: The Art of Economy Pricing in the Airline Industry
In today's world, where budget-consciousness is on the rise, economy pricing has emerged as a popular strategy for companies to capture...
1,427 views0 comments
Two Teachers
May 12, 20233 min
Functional Areas Explained: HR, Marketing, Production & Finance
In the world of business, there are many different functions that work together to achieve success. These functions are often referred to...
6,589 views0 comments
Two Teachers
May 11, 20234 min
Mass Market vs Niche Market: What's the Difference?
In the world of business, understanding your target market is key to success. Two common terms that are often used in marketing are "mass...
4,408 views0 comments
Two Teachers
May 10, 20233 min
The Power of Psychographic Segmentation: How Coca Cola's 'Share a Coke' Campaign Succeeded
Psychographic segmentation is a marketing strategy that involves dividing a target audience into groups based on their personality...
4,609 views0 comments
Two Teachers
May 9, 20233 min
The Power of Psychological Pricing: How Apple Tricks Your Brain
If you’ve ever purchased an iPhone, you’re well aware that they don’t come cheap. Apple products are notoriously expensive, but did you...
1,586 views0 comments
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