It is a useful question because it shows that place in the marketing mix is about more than simply where a product is sold. When you look at this photo, there is no obvious Apple logo. There is no big sign telling you where it is. But you can still tell straight away that it is an Apple Store.

Why does a themed McDonald’s coffee cup suddenly feel more exciting? This blog explores how McDonald’s uses branding, nostalgia and limited edition promotions to increase sales, build customer loyalty and influence consumer behaviour.

Have businesses changed consumer behaviour by making debt feel normal? This blog explores the rise of buy now, pay later services such as Frasers Plus, Klarna and Clearpay, and questions whether younger consumers are being encouraged to spend more through monthly payments and instant gratification.

How can one T-shirt cost £2.50 while another costs £165? This blog explores how Stone Island uses branding to add value and charge premium prices, linking to key Business Studies topics such as branding, differentiation, consumer behaviour and target markets.

Did you know Krispy Kreme didn’t become successful because of a completely original idea? In fact, its success is a great example of the dynamic nature of business, how businesses constantly change by responding to customer wants and adapting existing products and ideas over time.

Walk into McDonald's and the self-service kiosks look like a simple upgrade. Faster ordering, fewer queues, more convenience. But from a behavioural psychology and business perspective, they serve a much more strategic purpose. They are designed to influence how customers make decisions and ultimately increase how much they spend.

The smallest size often isn’t designed to be the most popular choice. It acts as a decoy. Its job is to make the medium and large look like better value.

Apple started as a computer company, but today it sits at the centre of music, entertainment and even gaming. This case study explores how Apple’s ecosystem strategy has driven its growth and what business students can learn from it.

A simple doughnut advert reveals how marketing trends in business shape consumer behaviour. This blog explores reframing, product extension and strategy in action.

A visit to a Lush store quickly turns into a discussion about ethics. This blog explores how Lush built its brand around ethical values and why this positioning may allow the company to charge premium prices.

A visit to a Lush store reveals a simple but powerful marketing strategy. This article explores how bath bomb demonstrations, sensory marketing and experiential retail help the brand create memorable customer experiences and stand out on the high street.

When Crocs Were Definitely Not Cool When I was a teenager in the early to mid-2000s, Crocs were not fashionable. They were practical. They were comfortable. They were the shoes your mum and dad wore on holiday. There was absolutely no chance young people were choosing to wear them. Which is probably why Alex and I both stopped at the Crocs stand recently, not because we wanted to buy them, but because we found them funny. In our heads, the brand is still stuck in

When you walk into an Apple Store, it doesn’t feel like most other tech retailers. There are no flashing sale signs.No bold red discount stickers. No “LIMITED TIME OFFER” posters shouting at you from the windows. Instead, you get space. Light. Clean lines. Minimalism. It actually feels a bit like an art gallery (and I’ll admit, I haven’t exactly visited many to compare 😂).

There’s nothing quite like crouching down in a supermarket aisle to take a photo of yourself holding a meal deal all in the name of having something to discuss in the classroom. It might sound a bit daft. But stick with me. When I buy a meal deal, I don’t choose what I actually fancy eating. I choose what gives me the most value. I mainly drink water. Yet if there’s a drink in the fridge that costs £2.50 on its own, that’s the one going into my meal deal. Add a £3.40 wrap and

Disney are masters of character cycling. They don’t simply revive older characters because they’ve run out of ideas. They rotate them deliberately. There is a rhythm to it. Roughly every 15–20 years, a generation’s childhood icons reappear — no longer “old”, now “retro”. That time gap matters. It’s just long enough for childhood memory to transform into adult purchasing power. And that’s where nostalgia becomes powerful.

Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Why global marketing is harder than it looks. A simple real-world Business explanation of how culture and society affect global marketing decisions.

Does Coke really taste better in a Coca-Cola glass? A real-world Business example exploring branding, psychology and consumer behaviour.

Is being an ethical consumer a privilege? A £2.50 Primark T-shirt raises important questions about ethics, affordability, and consumer choice.

Is the McDonald’s Meal Deal Plus really good value, or just clever marketing? A simple real-world Business example for students and teachers.