Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Why global marketing is harder than it looks. A simple real-world Business explanation of how culture and society affect global marketing decisions.

Does Coke really taste better in a Coca-Cola glass? A real-world Business example exploring branding, psychology and consumer behaviour.

Is being an ethical consumer a privilege? A £2.50 Primark T-shirt raises important questions about ethics, affordability, and consumer choice.

Is the McDonald’s Meal Deal Plus really good value, or just clever marketing? A simple real-world Business example for students and teachers.

A £9.99 unlimited carvery looks like a bargain, but there’s smart Business thinking behind it. A real-world example for Business students and teachers.

Have you ever walked into a supermarket planning to buy just a few items, only to leave with a much bigger receipt than expected? This is not poor self-control. It is the result of carefully designed psychological visual merchandising techniques used by supermarkets to influence your behaviour.

Stranger Things is one of Netflix’s biggest shows, but its success is not just down to monsters, mystery and 80s vibes. The series is also a brilliant example of how product placement can be used as a smart marketing strategy that benefits both brands and Netflix.

Netflix is reportedly close to buying the film and streaming divisions of Warner Bros Discovery. Several major news outlets say Netflix has made the strongest offer so far.

A simple guide to the UK Budget and why it matters, using key changes from the 26 November 2025 announcement by Rachel Reeves. This blog explains tax threshold freezes, savings and property tax changes, ISA limits and the impact on households and businesses. Includes student questions for discussion.

A simple guide to income elasticity of demand (YED) for Business students. Learn what YED means, how incomes affect demand, and explore real business examples with questions to build understanding.

Primark has been a major name on the UK high street for many years, but fast online retailers such as Shein and Temu are changing how young people shop. This blog explores why Shein is growing so quickly, why some shoppers still prefer Primark and the challenges Primark now faces. It also looks at how ethical concerns, convenience and changing habits are reshaping the fast fashion market. This is a useful case study for students learning about consumer behaviour, competition,

Absenteeism is one of those HR topics that often slips under the radar in Business lessons. But for real organisations, it has a huge impact on productivity, costs, morale, and the customer experience. A great example of this is E.ON UK, one of the country’s major energy suppliers, which faced a rise in staff absence and decided to tackle it strategically.

When Kim Kardashian announced she was launching a shapewear brand called Skims back in 2019, most people rolled their eyes. “Another celebrity brand?” It felt like a short-term side hustle, the kind of project that sells fast, fades fast, and ends up on clearance within a year.   Six years later, Skims is worth over $4 billion.

Walk down any UK high street and you’ll likely see them, the golden arches, the familiar smell of fries, and a queue of hungry customers....

Imagine opening Instagram and seeing this option: 👉  “Pay £3.99 a month to remove all ads.” That’s exactly what Meta, the company behind...

Explore the impact of labour turnover at Wetherspoons. Discover how high labour turnover affects costs, service, and culture in this UK pub chain.

This blog explores the journey of Ben & Jerry’s, the clash between profit and purpose, and what business students can learn from Jerry Greenfield’s resignation.

Imagine this, it’s 6:00 am at an Amazon fulfilment centre in the UK. The warehouse lights are already blazing, and hundreds of workers...

For over 200 years, WHSmith has been a familiar sight on the British high street. From school supplies to snacks and bestselling books,...