Why does a themed McDonald’s coffee cup suddenly feel more exciting? This blog explores how McDonald’s uses branding, nostalgia and limited edition promotions to increase sales, build customer loyalty and influence consumer behaviour.

Have businesses changed consumer behaviour by making debt feel normal? This blog explores the rise of buy now, pay later services such as Frasers Plus, Klarna and Clearpay, and questions whether younger consumers are being encouraged to spend more through monthly payments and instant gratification.

How can one T-shirt cost £2.50 while another costs £165? This blog explores how Stone Island uses branding to add value and charge premium prices, linking to key Business Studies topics such as branding, differentiation, consumer behaviour and target markets.

Did you know Krispy Kreme didn’t become successful because of a completely original idea? In fact, its success is a great example of the dynamic nature of business, how businesses constantly change by responding to customer wants and adapting existing products and ideas over time.

Walk into McDonald's and the self-service kiosks look like a simple upgrade. Faster ordering, fewer queues, more convenience. But from a behavioural psychology and business perspective, they serve a much more strategic purpose. They are designed to influence how customers make decisions and ultimately increase how much they spend.

The smallest size often isn’t designed to be the most popular choice. It acts as a decoy. Its job is to make the medium and large look like better value.

Apple started as a computer company, but today it sits at the centre of music, entertainment and even gaming. This case study explores how Apple’s ecosystem strategy has driven its growth and what business students can learn from it.

A simple doughnut advert reveals how marketing trends in business shape consumer behaviour. This blog explores reframing, product extension and strategy in action.

A visit to a Lush store quickly turns into a discussion about ethics. This blog explores how Lush built its brand around ethical values and why this positioning may allow the company to charge premium prices.