A simple guide to income elasticity of demand (YED) for Business students. Learn what YED means, how incomes affect demand, and explore real business examples with questions to build understanding.

Primark has been a major name on the UK high street for many years, but fast online retailers such as Shein and Temu are changing how young people shop. This blog explores why Shein is growing so quickly, why some shoppers still prefer Primark and the challenges Primark now faces. It also looks at how ethical concerns, convenience and changing habits are reshaping the fast fashion market. This is a useful case study for students learning about consumer behaviour, competition,

Absenteeism is one of those HR topics that often slips under the radar in Business lessons. But for real organisations, it has a huge impact on productivity, costs, morale, and the customer experience. A great example of this is E.ON UK, one of the country’s major energy suppliers, which faced a rise in staff absence and decided to tackle it strategically.

When Kim Kardashian announced she was launching a shapewear brand called Skims back in 2019, most people rolled their eyes. “Another celebrity brand?” It felt like a short-term side hustle, the kind of project that sells fast, fades fast, and ends up on clearance within a year.   Six years later, Skims is worth over $4 billion.

Walk down any UK high street and you’ll likely see them, the golden arches, the familiar smell of fries, and a queue of hungry customers....

Imagine opening Instagram and seeing this option: 👉  “Pay £3.99 a month to remove all ads.” That’s exactly what Meta, the company behind...

Explore the impact of labour turnover at Wetherspoons. Discover how high labour turnover affects costs, service, and culture in this UK pub chain.

This blog explores the journey of Ben & Jerry’s, the clash between profit and purpose, and what business students can learn from Jerry Greenfield’s resignation.

Imagine this, it’s 6:00 am at an Amazon fulfilment centre in the UK. The warehouse lights are already blazing, and hundreds of workers...

For over 200 years, WHSmith has been a familiar sight on the British high street. From school supplies to snacks and bestselling books,...

Marks & Spencer has recently attracted widespread attention for launching a “Strawberries and Cream” sandwich. This limited-edition...

Topshop store closing down (Source: The Argus) Topshop is stepping back into physical retail but not in the way you might expect. After...

If you're revising for your Business exam and break-even diagrams still feel confusing, you're not alone! Let's break it down step-by-step, so you can walk into your exam feeling confident.

The Boston Matrix is a strategic tool used by businesses to analyse and categorise their product portfolios based on two key dimensions:...

Corporate culture is the backbone of any organisation, influencing how employees interact, how decisions are made, and the overall...

Customer loyalty refers to customers who consistently choose a particular product or brand over its competitors. These customers form a...

Starting a business is a bold move and the reasons behind it are as diverse as the entrepreneurs themselves. For some, it’s about chasing...

Have you ever wondered why a business can look successful on paper but still struggle to pay its bills? The answer lies in understanding...

In a world full of choices, how can your business stand out? The answer lies in product differentiation—a powerful strategy that makes...

Imagine you're playing a game, and you’ve got a secret weapon that makes you faster, smarter, and better than your opponents. In the...