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Motivation at Google: The Key to Attracting, Retaining, and Empowering Talent

Updated: Sep 19, 2023

One of the most important things for a business to succeed long term is to keep its employees motivated. It is the thing that encourages employees to do their best work and help the organisation reach its goals. Motivated employees can help a business in many ways, such as attracting new workers, keeping the ones they already have, and making the business more productive overall.

In this blog post, we'll talk about how important motivation is in the workplace and what its main benefits are for a company with examples from Google.

Learn more by watching the video and reading the blog post below:

Attracting new employees:

When a business has a reputation for being an inspiring and motivating place to work, it is more likely to get new workers. People want to work for companies that care about their workers and give them chances to learn and grow. When a business is known for having a culture that inspires people, it can be a great way to bring in talented people who are looking for a fulfilling job.

Retaining current employees:

Keeping employees also depends a lot on how motivated they are. When employees are motivated, they feel valued and appreciated, and they are more likely to stay with the company. On the other hand, when workers lose interest in their jobs, they may start looking for other work. This can be expensive for businesses because training new workers takes time and money. By keeping employees interested, businesses can cut down on employee turnover and keep a stable staff.

Increasing productivity:

Employees who are motivated are more productive, which can help businesses make more money. When employees are motivated, they are more likely to work harder and put in extra effort to reach their goals. This can lead to more work getting done and better performance, which can help the bottom line in the long run. Motivated employees are also more creative and innovative, which can lead to new ideas and solutions that can help the business.

How Google motivates its employees:

Google is well known for its innovative culture and focus on its employees. The tech giant has always been ranked as one of the best places to work, and it is often used as an example of how a motivating workplace can help a business.

Google's unique way of doing work is one of the most important ways it motivates its workers. Google tells its employees that they should spend 20% of their workweek on projects that interest them. This method lets workers follow their interests and work on projects that they find interesting and motivating. Because of this policy, Google has made some of its most popular products, like Gmail, Google Maps, and Google News.

Google also puts a lot of money into making sure its employees are healthy. It does this by giving them free meals, a gym on site, and wellness programmes. Google creates a good work environment that encourages employees to do their best by putting their health and happiness first.

Google's recognition and reward programmes are another way that the company tries to keep its employees going. Google encourages its managers to give feedback and praise to employees who do a good job on a regular basis. This way of doing things helps to create a culture of excellence and encourages people to work hard to achieve their goals.

Lastly, Google's culture of trying new things and coming up with new ideas also helps to keep its employees going. Google wants its workers to try new things and take risks, even if they might fail. This method keeps employees interested and motivated because they are always asked to think of new ideas and use their creativity.

Put simply, Google is a great example of how a workplace that inspires people can help a business. Google has created a workplace that attracts and keeps talented employees, boosts productivity, and leads to long-term success by putting money into their health and happiness, encouraging a culture of innovation, and giving recognition and rewards.

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