An introduction to the Marketing Mix 4Ps
Ever wondered why businesses sell different products, charge different prices or advertise in different ways?
These decisions are all part of the marketing mix, which helps businesses attract customers and meet their needs.
The marketing mix consists of four key elements, known as the 4Ps:
Product: What the business sells, including its quality, design and features.
Price: How much customers pay for a product or service.
Place: Where and how customers can buy the product, such as in shops or online.
Promotion: How a business attracts customers and encourages sales through advertising, social media and special offers.
The key is getting all four elements working together to appeal to the right customers.
See the 4Ps in Action: Nike
How does Nike use the marketing mix to attract customers and compete with other sportswear brands?
Explore our visual explainer below to discover how Nike uses each of the 4Ps in practice.
Want to Learn More?
Ready to take your understanding further?
Discover how McDonald's uses the marketing mix, with real business examples and our Two Teachers video explainer.
