It is a useful question because it shows that place in the marketing mix is about more than simply where a product is sold. When you look at this photo, there is no obvious Apple logo. There is no big sign telling you where it is. But you can still tell straight away that it is an Apple Store.

When you walk into an Apple Store, it doesn’t feel like most other tech retailers. There are no flashing sale signs.No bold red discount stickers. No “LIMITED TIME OFFER” posters shouting at you from the windows. Instead, you get space. Light. Clean lines. Minimalism. It actually feels a bit like an art gallery (and I’ll admit, I haven’t exactly visited many to compare 😂).