When Kim Kardashian announced she was launching a shapewear brand called Skims back in 2019, most people rolled their eyes. “Another celebrity brand?” It felt like a short-term side hustle, the kind of project that sells fast, fades fast, and ends up on clearance within a year.   Six years later, Skims is worth over $4 billion.

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Starbucks has brewed up a robust email marketing strategy that keeps its loyal customer base engaged and craving more.