Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Stranger Things is one of Netflix’s biggest shows, but its success is not just down to monsters, mystery and 80s vibes. The series is also a brilliant example of how product placement can be used as a smart marketing strategy that benefits both brands and Netflix.

When Kim Kardashian announced she was launching a shapewear brand called Skims back in 2019, most people rolled their eyes. “Another celebrity brand?” It felt like a short-term side hustle, the kind of project that sells fast, fades fast, and ends up on clearance within a year.   Six years later, Skims is worth over $4 billion.

Walk down any UK high street and you’ll likely see them, the golden arches, the familiar smell of fries, and a queue of hungry customers....

Have you ever wondered why certain brands just stay with you, or why some videos seem to appear everywhere overnight? The answer often...

Starbucks has brewed up a robust email marketing strategy that keeps its loyal customer base engaged and craving more.

In this article, we will explore the remarkable journey of Jake Paul as he cashed in on the business of boxing.

Every year, like clockwork, the buzz surrounding McDonald's Monopoly promotion takes over.

McDonald's has achieved remarkable success over the years. What are the key ingredients in the secret sauce that make McDonald's successful

Recently, US Senate Majority Leader Chuck Schumer called for an investigation into Prime endorsed by prominent YouTubers KSI and Logan Paul.

One such strategy, cost-plus pricing, offers a straightforward approach for businesses to determine their selling prices.

In the dynamic and fiercely competitive business landscape, companies constantly seek ways to expand their market presence and drive growth.

In the dynamic world of business, staying ahead of the competition requires a thorough understanding of SWOT

The Boston matrix is a model that helps businesses analyse their product portfolio and can be used as a marketing tool or a general business

Market share is a critical metric that provides valuable insights into a company's performance relative to its competitors.

Have you ever wondered why certain brands seem to understand your preferences and needs so well? Well, one of the secrets behind...

In today's world, where budget-consciousness is on the rise, economy pricing has emerged as a popular strategy for companies to capture...

In the world of business, there are many different functions that work together to achieve success. These functions are often referred to...

In the world of business, understanding your target market is key to success. Two common terms that are often used in marketing are "mass...

Psychographic segmentation is a marketing strategy that involves dividing a target audience into groups based on their personality...