The economic climate in the UK has a significant impact on businesses, and understanding the various factors that contribute to it is...

Ikea is known for their affordable, functional, and stylish furniture, but did you know they also employ specific techniques to get...

E-commerce and m-commerce are two of the most popular ways to shop online. E-commerce refers to the buying and selling of products or...

Apple is known for its sleek and innovative products that captivate consumers across the globe.

Business aims and objectives are the foundation for any successful business strategy. They provide direction, purpose, and a sense of focus

Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail

One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.

Inorganic growth, such as mergers and takeovers, have become increasingly popular in the business world to grow a company quickly and gain a

Organic growth is the process of growing a business through internal resources, such as increasing sales or developing new products, rather

In today's competitive marketplace, branding has become more important than ever before. It is the process of creating a unique identity or

Have you ever wondered why some products, such as Rolex watches, are priced significantly higher than others?

When it comes to global fast-food chains, McDonald's is arguably the most recognisable brand in the world and it's clear that the company ha

Price skimming is a pricing strategy used by companies to set a high initial price for a product or service and gradually lower it over time

The environment has become a critical factor in the way businesses operate, affecting everything from supply chain management to customer be

One business that has successfully employed penetration pricing to disrupt the market is the ride-sharing giant, Uber.

In today's highly competitive business environment, the balance between ethics and profits has become a crucial factor...

One of the most important things for a business to succeed long term is to keep its employees motivated. It is the thing that encourages...

Employment law is an important part of running a business in the UK. From recruitment to termination, employers must adhere to specific...

Revenue is an important business metric because it shows how much money a business makes from selling goods or services. Businesses use...

Profit and loss calculations are an important part of running a business. Profit is the amount of money a business has left over after...