The Promotional Mix is a critical component of this strategy and encompasses five main elements: Advertising, Sales Promotions, Direct Marke

The following are five key ways that businesses can add value: Unique Selling Proposition (USP), Convenience, Branding, Quality, and Design.

One of the key frameworks for thinking about design is the design mix, which considers three key factors: Aesthetics, Function, and Cost.

Social media has become an essential part of the business world. Many companies have integrated social media into their marketing strategies

Influencer marketing has become an increasingly popular strategy for businesses looking to reach new customers and promote their products...

The design mix refers to three aspects of design that companies need to consider during the research and development stage.

Added value is the reason why companies can sell their products for more than they cost to produce.

Have you heard of the Marketing Mix and wondered what the 4Ps are all about? In this post, we explain the purpose of the Marketing Mix and