Stranger Things is one of Netflix’s biggest shows, but its success is not just down to monsters, mystery and 80s vibes. The series is also a brilliant example of how product placement can be used as a smart marketing strategy that benefits both brands and Netflix.

This blog explores the journey of Ben & Jerry’s, the clash between profit and purpose, and what business students can learn from Jerry Greenfield’s resignation.

Starting a business is a bold move and the reasons behind it are as diverse as the entrepreneurs themselves. For some, it’s about chasing...

The average spend on fast food in the UK is £110 a month and even higher in the US. Here is how fast-food giants get you to spend more.