When Crocs Were Definitely Not Cool When I was a teenager in the early to mid-2000s, Crocs were not fashionable. They were practical. They were comfortable. They were the shoes your mum and dad wore on holiday. There was absolutely no chance young people were choosing to wear them. Which is probably why Alex and I both stopped at the Crocs stand recently, not because we wanted to buy them, but because we found them funny. In our heads, the brand is still stuck in

When you walk into an Apple Store, it doesn’t feel like most other tech retailers. There are no flashing sale signs.No bold red discount stickers. No “LIMITED TIME OFFER” posters shouting at you from the windows. Instead, you get space. Light. Clean lines. Minimalism. It actually feels a bit like an art gallery (and I’ll admit, I haven’t exactly visited many to compare 😂).

Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Does Coke really taste better in a Coca-Cola glass? A real-world Business example exploring branding, psychology and consumer behaviour.

Have you ever wondered why certain brands just stay with you, or why some videos seem to appear everywhere overnight? The answer often...

In today's competitive marketplace, branding has become more important than ever before. It is the process of creating a unique identity or

In the UK, the supermarket industry is highly competitive, with major players like Tesco, Sainsbury's, Asda, Morrisons, and Aldi vying...

Added value is the reason why companies can sell their products for more than they cost to produce.