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Starbucks' Winning Formula: Personalisation and Engagement in Email Marketing
Starbucks has brewed up a robust email marketing strategy that keeps its loyal customer base engaged and craving more.
Two Teachers
Oct 27, 20233 min read
1,416 views
14 comments

How Nike uses Behavioural Segmentation to Create Personalised Marketing Campaigns
Have you ever wondered why certain brands seem to understand your preferences and needs so well? Well, one of the secrets behind...
Two Teachers
May 25, 20233 min read
3,693 views
0 comments
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