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Two Teachers
May 31, 20232 min read
From a Garage in Bromsgrove to Global Domination: The Remarkable Rise of Gymshark
In the dynamic world of fitness apparel, few brands have achieved the meteoric success and cult-like following quite like Gymshark. What...
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Two Teachers
May 16, 20232 min read
How Apple Mastered the 5 Stages of Sales
In the highly competitive tech industry, mastering the sales process is crucial for companies like Apple to maintain their market...
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Two Teachers
May 2, 20233 min read
How Amazon Gets You to Spend More Money: Tactics and Strategies Explained
Amazon is a giant in the world of online retail, and one of the reasons for its success is its ability to persuade customers to spend...
391 views6 comments

Two Teachers
Apr 28, 20232 min read
3 Ways Apple Built Their Brand
Building a strong brand identity is essential for any business looking to stand out in a crowded marketplace. There are several...
6,404 views0 comments

Two Teachers
Apr 27, 20232 min read
From Avon to Coca-Cola: Examples of Distribution Channels in Popular Businesses
Distribution channels are an essential component of any business that sells products or services. These channels are responsible for...
6,320 views0 comments

Two Teachers
Apr 26, 20233 min read
How McDonald's and Coca-Cola use Market Mapping for Business Growth
For businesses to succeed in today's fiercely competitive business environment, a deep grasp of the marketplaces in which they compete is...
651 views0 comments

Two Teachers
Apr 26, 20233 min read
Limited vs. Unlimited Liability: Which is the Best Option for Your UK Business?
When starting a business in the UK, one of the most important decisions you will have to make is choosing the type of business structure...
872 views0 comments

Two Teachers
Apr 21, 20233 min read
How Ikea Tricks You Into Spending More Money
Ikea is known for their affordable, functional, and stylish furniture, but did you know they also employ specific techniques to get...
662 views0 comments

Two Teachers
Apr 19, 20233 min read
Why are Apple Stores Some of the Most Profitable in the World?
Apple is known for its sleek and innovative products that captivate consumers across the globe.
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Two Teachers
Apr 17, 20233 min read
Tesco's US Expansion Failure: What Went Wrong with the Fresh & Easy Stores?
Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail
14,948 views0 comments

Two Teachers
Mar 31, 20233 min read
Attracting and Converting Customers: Gymshark's AIDA Sales Strategy
One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.
1,136 views0 comments

Two Teachers
Mar 16, 20232 min read
The Four Pillars of UK Employment Law: What You Need to Know
Employment law is an important part of running a business in the UK. From recruitment to termination, employers must adhere to specific...
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Two Teachers
Mar 13, 20232 min read
The 3 Key External Factors That Influence The Marketing Mix: Lessons from Apple
The concept of the marketing mix, which includes the four essential components of product, price, place, and promotion, is crucial to the...
2,121 views0 comments

Two Teachers
Mar 10, 20232 min read
Cola Wars: The Fierce Competition between Coca Cola and Pepsi Co
Coca-Cola and PepsiCo are two of the world's largest beverage companies, and their rivalry is one of the most well-known in business. For...
14,673 views0 comments

Two Teachers
Mar 9, 20232 min read
The Unstoppable Rise of Jeff Bezos: From Bookstore Owner to Tech Tycoon
Amazon founder Jeff Bezos is one of the most successful entrepreneurs of our time. He founded Amazon in 1994 as an online bookstore, and...
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Two Teachers
Mar 8, 20233 min read
From Politics to Technology: How McDonald's and Amazon Navigate External Factors to Stay Ahead
Businesses, regardless of size or scope, are influenced by a variety of external factors that can have an impact on their operations,...
1,322 views0 comments

Two Teachers
Mar 7, 20232 min read
Breaking a Sweat: How Gymshark Used Internal and External Finance to Fuel its Rapid Growth
Gymshark is a fitness apparel and accessories brand based in the United Kingdom that has grown in popularity in recent years. Ben Francis...
1,920 views0 comments

Two Teachers
Mar 7, 20233 min read
Riding the Recession Rollercoaster: A Look at How Businesses Navigate Economic Downturns
Recessions are an inevitable and recurring part of the business cycle, and they can have a significant impact on businesses of all sizes...
430 views0 comments

Two Teachers
Feb 17, 20232 min read
Financial Statements for Beginners: Making Sense of Balance Sheets
A balance sheet is a financial statement that provides a snapshot of a company's financial position at a specific point in time. It's an...
937 views0 comments

Two Teachers
Feb 10, 20232 min read
The Secret to Nike's Marketing Success: Exploring Their Marketing Mix
Nike is one of the world's largest and most recognisable athletic footwear and apparel companies. Over the years, they have implemented...
29,770 views0 comments
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