3 Ways Apple Built Their Brand
Building a strong brand identity is essential for any business looking to stand out in a crowded marketplace. There are several...
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Two Teachers
- Apr 27, 2023
- 2 min
From Avon to Coca-Cola: Examples of Distribution Channels in Popular Businesses
Distribution channels are an essential component of any business that sells products or services. These channels are responsible for...
5,672 views0 comments
Two Teachers
- Apr 26, 2023
- 3 min
How McDonald's and Coca-Cola use Market Mapping for Business Growth
For businesses to succeed in today's fiercely competitive business environment, a deep grasp of the marketplaces in which they compete is...
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Two Teachers
- Apr 26, 2023
- 3 min
Limited vs. Unlimited Liability: Which is the Best Option for Your UK Business?
When starting a business in the UK, one of the most important decisions you will have to make is choosing the type of business structure...
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Two Teachers
- Apr 21, 2023
- 3 min
How Ikea Tricks You Into Spending More Money
Ikea is known for their affordable, functional, and stylish furniture, but did you know they also employ specific techniques to get...
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Two Teachers
- Apr 19, 2023
- 3 min
Why are Apple Stores Some of the Most Profitable in the World?
Apple is known for its sleek and innovative products that captivate consumers across the globe.
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Two Teachers
- Apr 17, 2023
- 3 min
Tesco's US Expansion Failure: What Went Wrong with the Fresh & Easy Stores?
Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail
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Two Teachers
- Mar 31, 2023
- 3 min
Attracting and Converting Customers: Gymshark's AIDA Sales Strategy
One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.
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Two Teachers
- Mar 16, 2023
- 2 min
The Four Pillars of UK Employment Law: What You Need to Know
Employment law is an important part of running a business in the UK. From recruitment to termination, employers must adhere to specific...
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Two Teachers
- Mar 13, 2023
- 2 min
The 3 Key External Factors That Influence The Marketing Mix: Lessons from Apple
The concept of the marketing mix, which includes the four essential components of product, price, place, and promotion, is crucial to the...
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Two Teachers
- Mar 10, 2023
- 2 min
Cola Wars: The Fierce Competition between Coca Cola and Pepsi Co
Coca-Cola and PepsiCo are two of the world's largest beverage companies, and their rivalry is one of the most well-known in business. For...
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Two Teachers
- Mar 9, 2023
- 2 min
The Unstoppable Rise of Jeff Bezos: From Bookstore Owner to Tech Tycoon
Amazon founder Jeff Bezos is one of the most successful entrepreneurs of our time. He founded Amazon in 1994 as an online bookstore, and...
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Two Teachers
- Mar 8, 2023
- 3 min
From Politics to Technology: How McDonald's and Amazon Navigate External Factors to Stay Ahead
Businesses, regardless of size or scope, are influenced by a variety of external factors that can have an impact on their operations,...
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Two Teachers
- Mar 7, 2023
- 2 min
Breaking a Sweat: How Gymshark Used Internal and External Finance to Fuel its Rapid Growth
Gymshark is a fitness apparel and accessories brand based in the United Kingdom that has grown in popularity in recent years. Ben Francis...
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Two Teachers
- Mar 7, 2023
- 3 min
Riding the Recession Rollercoaster: A Look at How Businesses Navigate Economic Downturns
Recessions are an inevitable and recurring part of the business cycle, and they can have a significant impact on businesses of all sizes...
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Two Teachers
- Feb 17, 2023
- 2 min
Financial Statements for Beginners: Making Sense of Balance Sheets
A balance sheet is a financial statement that provides a snapshot of a company's financial position at a specific point in time. It's an...
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Two Teachers
- Feb 10, 2023
- 2 min
The Secret to Nike's Marketing Success: Exploring Their Marketing Mix
Nike is one of the world's largest and most recognisable athletic footwear and apparel companies. Over the years, they have implemented...
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Two Teachers
- Feb 9, 2023
- 2 min
From Ford's Model T to Today's Smartphones: The Impact of Mass Production
Mass production refers to the manufacture of large quantities of a standardised product, often with the use of assembly line techniques...
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Two Teachers
- Feb 8, 2023
- 3 min
Maximising Quality and Flexibility with Batch Production
Batch production is a manufacturing process where a specific quantity of a product is produced at one time, rather than continuously....
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Two Teachers
- Feb 7, 2023
- 2 min
The Ins and Outs of Job Production: Understanding the Pros and Cons
Job production is a manufacturing process which provides businesses with an alternative to mass production and is often used when...
1,936 views0 comments
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