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Crocs and the Power of Brand Repositioning
When Crocs Were Definitely Not Cool
When I was a teenager in the early to mid-2000s, Crocs were not fashionable.
They were practical. They were comfortable. They were the shoes your mum and dad wore on holiday.
There was absolutely no chance young people were choosing to wear them.
Which is probably why Alex and I both stopped at the Crocs stand recently, not because we wanted to buy them, but because we found them funny. In our heads, the brand is still stuck in
Two Teachers
Feb 272 min read
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