IKEA's Visual Merchandising: Transforming Shopping into an Experience
IKEA stands as a global giant renowned for its affordability, style, and, notably, its innovative approach to visual merchandising.
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Two Teachers
- May 16, 2023
- 2 min
How Apple Mastered the 5 Stages of Sales
In the highly competitive tech industry, mastering the sales process is crucial for companies like Apple to maintain their market...
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Two Teachers
- Apr 20, 2023
- 3 min
E-commerce & M-commerce: What's the Difference?
E-commerce and m-commerce are two of the most popular ways to shop online. E-commerce refers to the buying and selling of products or...
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Two Teachers
- Mar 31, 2023
- 3 min
Attracting and Converting Customers: Gymshark's AIDA Sales Strategy
One useful tool for achieving this goal is the AIDA sales funnel. AIDA stands for Attention, Interest, Desire, and Action.
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