How can one T-shirt cost £2.50 while another costs £165? This blog explores how Stone Island uses branding to add value and charge premium prices, linking to key Business Studies topics such as branding, differentiation, consumer behaviour and target markets.

Is being an ethical consumer a privilege? A £2.50 Primark T-shirt raises important questions about ethics, affordability, and consumer choice.

Primark has been a major name on the UK high street for many years, but fast online retailers such as Shein and Temu are changing how young people shop. This blog explores why Shein is growing so quickly, why some shoppers still prefer Primark and the challenges Primark now faces. It also looks at how ethical concerns, convenience and changing habits are reshaping the fast fashion market. This is a useful case study for students learning about consumer behaviour, competition,