There’s nothing quite like crouching down in a supermarket aisle to take a photo of yourself holding a meal deal all in the name of having something to discuss in the classroom. It might sound a bit daft. But stick with me. When I buy a meal deal, I don’t choose what I actually fancy eating. I choose what gives me the most value. I mainly drink water. Yet if there’s a drink in the fridge that costs £2.50 on its own, that’s the one going into my meal deal. Add a £3.40 wrap and

Have you ever walked into a supermarket planning to buy just a few items, only to leave with a much bigger receipt than expected? This is not poor self-control. It is the result of carefully designed psychological visual merchandising techniques used by supermarkets to influence your behaviour.

The following are five key ways that businesses can add value: Unique Selling Proposition (USP), Convenience, Branding, Quality, and Design.

One of the key frameworks for thinking about design is the design mix, which considers three key factors: Aesthetics, Function, and Cost.

Social media has become an essential part of the business world. Many companies have integrated social media into their marketing strategies

Influencer marketing has become an increasingly popular strategy for businesses looking to reach new customers and promote their products...