It is a useful question because it shows that place in the marketing mix is about more than simply where a product is sold. When you look at this photo, there is no obvious Apple logo. There is no big sign telling you where it is. But you can still tell straight away that it is an Apple Store.

Why does a themed McDonald’s coffee cup suddenly feel more exciting? This blog explores how McDonald’s uses branding, nostalgia and limited edition promotions to increase sales, build customer loyalty and influence consumer behaviour.

Have businesses changed consumer behaviour by making debt feel normal? This blog explores the rise of buy now, pay later services such as Frasers Plus, Klarna and Clearpay, and questions whether younger consumers are being encouraged to spend more through monthly payments and instant gratification.

How can one T-shirt cost £2.50 while another costs £165? This blog explores how Stone Island uses branding to add value and charge premium prices, linking to key Business Studies topics such as branding, differentiation, consumer behaviour and target markets.

Why global marketing is harder than it looks. A simple real-world Business explanation of how culture and society affect global marketing decisions.

Does Coke really taste better in a Coca-Cola glass? A real-world Business example exploring branding, psychology and consumer behaviour.

Is being an ethical consumer a privilege? A £2.50 Primark T-shirt raises important questions about ethics, affordability, and consumer choice.

Is the McDonald’s Meal Deal Plus really good value, or just clever marketing? A simple real-world Business example for students and teachers.

A £9.99 unlimited carvery looks like a bargain, but there’s smart Business thinking behind it. A real-world example for Business students and teachers.