Alex accidentally gave me one of the simplest real-world business examples I’ve used in a while. We were walking through Meadowhall and he said he was just grabbing a drink from Starbucks. I said I’d wait. A few minutes later he came back with an Americano. I carried on walking and picked up a coffee from McDonald’s instead. Nothing exciting so far. Just two coffees. About 30 seconds after sitting down, it turned into the exact conversation we always end up having. Price. Str

Walk down any UK high street and you’ll likely see them, the golden arches, the familiar smell of fries, and a queue of hungry customers....

Coca-Cola and PepsiCo are two of the world's largest beverage companies, and their rivalry is one of the most well-known in business. For...

Businesses, regardless of size or scope, are influenced by a variety of external factors that can have an impact on their operations,...