There’s nothing quite like crouching down in a supermarket aisle to take a photo of yourself holding a meal deal all in the name of having something to discuss in the classroom. It might sound a bit daft. But stick with me. When I buy a meal deal, I don’t choose what I actually fancy eating. I choose what gives me the most value. I mainly drink water. Yet if there’s a drink in the fridge that costs £2.50 on its own, that’s the one going into my meal deal. Add a £3.40 wrap and

Disney are masters of character cycling. They don’t simply revive older characters because they’ve run out of ideas. They rotate them deliberately. There is a rhythm to it. Roughly every 15–20 years, a generation’s childhood icons reappear — no longer “old”, now “retro”. That time gap matters. It’s just long enough for childhood memory to transform into adult purchasing power. And that’s where nostalgia becomes powerful.