Why does a themed McDonald’s coffee cup suddenly feel more exciting? This blog explores how McDonald’s uses branding, nostalgia and limited edition promotions to increase sales, build customer loyalty and influence consumer behaviour.

How can one T-shirt cost £2.50 while another costs £165? This blog explores how Stone Island uses branding to add value and charge premium prices, linking to key Business Studies topics such as branding, differentiation, consumer behaviour and target markets.