Have you ever walked into a supermarket planning to buy just a few items, only to leave with a much bigger receipt than expected? This is not poor self-control. It is the result of carefully designed psychological visual merchandising techniques used by supermarkets to influence your behaviour.

Market share is a critical metric that provides valuable insights into a company's performance relative to its competitors.

Tesco, one of the largest retailers in the world, failed to expand its operations into the United States. While the reasons for Tesco's fail