Understanding Cost-Plus Pricing: Balancing Costs and Profit
One such strategy, cost-plus pricing, offers a straightforward approach for businesses to determine their selling prices.
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Two Teachers
- May 22, 2023
- 3 min
EasyJet: The Art of Economy Pricing in the Airline Industry
In today's world, where budget-consciousness is on the rise, economy pricing has emerged as a popular strategy for companies to capture...
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Two Teachers
- May 9, 2023
- 3 min
The Power of Psychological Pricing: How Apple Tricks Your Brain
If you’ve ever purchased an iPhone, you’re well aware that they don’t come cheap. Apple products are notoriously expensive, but did you...
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Two Teachers
- Mar 21, 2023
- 2 min
Inside Uber's Penetration Pricing Strategy: How They Disrupted the Traditional Taxi Market
One business that has successfully employed penetration pricing to disrupt the market is the ride-sharing giant, Uber.
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