Is the McDonald’s Meal Deal Plus really good value, or just clever marketing? A simple real-world Business example for students and teachers.

A £9.99 unlimited carvery looks like a bargain, but there’s smart Business thinking behind it. A real-world example for Business students and teachers.

One such strategy, cost-plus pricing, offers a straightforward approach for businesses to determine their selling prices.

In today's world, where budget-consciousness is on the rise, economy pricing has emerged as a popular strategy for companies to capture...

If you’ve ever purchased an iPhone, you’re well aware that they don’t come cheap. Apple products are notoriously expensive, but did you...

One business that has successfully employed penetration pricing to disrupt the market is the ride-sharing giant, Uber.