Investigate secondary market research with this video and activity worksheet combination.

 

This video explores the common methods used in the secondary market research process, including:

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• Internet research

• Market reports

• Government reports

• Internal sources such as historic sales information  and loyalty card

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Finishing with a comparison of the key benefits versus drawbacks of secondary market research in business.

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The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of secondary market research. The resource includes an extension task and a suggested answers document.   ​