Secondary Market Research
Video and Activity Worksheet
Investigate secondary market research with this video and activity worksheet combination.
This video explores the common methods used in the secondary market research process, including:
Internal sources such as historic sales information and loyalty card
Finishing with a comparison of the key benefits versus drawbacks of secondary market research in business.
The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of secondary market research. The resource includes an extension task and a suggested answers document.