Secondary Market Research

Video and Activity Worksheet

Investigate secondary market research with this video and activity worksheet combination.

 

This video explores the common methods used in the secondary market research process, including:

  • Internet research

  • Market reports

  • Government reports

  • Internal sources such as historic sales information  and loyalty card

Finishing with a comparison of the key benefits versus drawbacks of secondary market research in business.

The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of secondary market research. The resource includes an extension task and a suggested answers document.   ​

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