Market Segmentation

VIDEO AND ACTIVITY WORKSHEET

Investigate Market Segmentation with this video and activity worksheet combination.

 

This video explores the common types of Market Segmentation which include:

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• Location

• Demographics

• Behaviour

• Lifestyle

• Income

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Applying each segment to Gymshark along the way to investigate how the fitness apparel business went from a start up between high school friends in 2012 to a $1.4 billion brand in 2020. The benefits and drawbacks of Market Segmentation are also explained towards the end of the video.

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The supporting activity worksheet contains 5 separate tasks for students to apply their knowledge of Market Segmentation. The resource includes an extension task and suggestive answers.   ​