Organic Growth: 5 ways to Grow a Business Organically
Organic growth is the process of growing a business through internal resources, such as increasing sales or developing new products, rather
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Two Teachers
Mar 28, 20233 min read
The Benefits of Strong Branding
In today's competitive marketplace, branding has become more important than ever before. It is the process of creating a unique identity or
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Two Teachers
Mar 27, 20233 min read
The Psychology of Premium Pricing: Why We're Willing to Pay More for a Rolex
Have you ever wondered why some products, such as Rolex watches, are priced significantly higher than others?
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Two Teachers
Mar 24, 20233 min read
Geographic Segmentation: A Key Ingredient in McDonald's Recipe for Success
When it comes to global fast-food chains, McDonald's is arguably the most recognisable brand in the world and it's clear that the company ha
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Two Teachers
Mar 23, 20232 min read
How Microsoft Used Price Skimming to Launch the Xbox
Price skimming is a pricing strategy used by companies to set a high initial price for a product or service and gradually lower it over time
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Two Teachers
Mar 21, 20232 min read
Inside Uber's Penetration Pricing Strategy: How They Disrupted the Traditional Taxi Market
One business that has successfully employed penetration pricing to disrupt the market is the ride-sharing giant, Uber.
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Two Teachers
Feb 24, 20232 min read
From Hollywood to Bollywood: How Coca-Cola & McDonald's Adapt the Marketing Mix Around the World
When it comes to international expansion, one of the most difficult challenges is adapting the marketing mix to meet the diverse needs...
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Two Teachers
Feb 15, 20232 min read
Inside the Supermarket Marketing Machine
In the UK, the supermarket industry is highly competitive, with major players like Tesco, Sainsbury's, Asda, Morrisons, and Aldi vying...
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Two Teachers
Feb 10, 20232 min read
The Secret to Nike's Marketing Success: Exploring Their Marketing Mix
Nike is one of the world's largest and most recognisable athletic footwear and apparel companies. Over the years, they have implemented...
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Two Teachers
Feb 3, 20232 min read
Mastering the Art of Marketing with the Promotional Mix
The Promotional Mix is a critical component of this strategy and encompasses five main elements: Advertising, Sales Promotions, Direct Marke
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Two Teachers
Apr 11, 20221 min read
How Businesses Add Value
Added value is the reason why companies can sell their products for more than they cost to produce.
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Two Teachers
Apr 4, 20223 min read
What are the 4Ps of the Marketing Mix?
Have you heard of the Marketing Mix and wondered what the 4Ps are all about? In this post, we explain the purpose of the Marketing Mix and
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